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Thanks to a tight economy, people are expected to spend less on Mother’s Day this year, according to the National Retail Federation.

While China’s economy is experiencing some form of a slowdown, it does not seem to be slowing down the growth of the country’s Internet population, which was declared to have surpassed the size of the online population in the U.S.

E-mail software on demand firm Responsys today unveiled a tool the company says will help marketers identify key areas they can work on to improve their e-mail marketing’s relevance

When Lee Jeans launched National Denim Day in 1995 as a vehicle to combat breast cancer, it was simply hoping to strike a chord among female consumers with a cause that resonated among them.

Crain Communications has asked MeritDirect to manage its controlled
circulation list for RCR Wireless News.

Shouting is out and conversing is in, leading consumer brand marketing executives agreed during a panel discussion at ad:tech San Francisco 2008 this week

Lord and Taylor has named former Home Depot Chief Marketing officer Roger Adams to its top marketing post.

Online privacy concerns seem to be a very active topic in recent weeks, particularly the practice of Behavioral Targeting (BT).

A recent study conducted by Forrester Research revealed that the mobile advertising market still has a ways to go before marketers can depend on it the way they have come to depend upon traditional Web marketing.

Traffic on social networks is growing, and while marketing models are still evolving, some brands are starting to view those online communities as an integral part of their advertising.