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The on again, off again drama of Microsoft’s potential acquisition of Yahoo came to a close this past weekend, for now at least. This first chapter or perhaps conclusion of a story, took just north of three months to unfold.

A recent study conducted by JupiterResearch points to the relatively unexplored nature of mobile marketing. About 20% of online advertisers are testing the mobile marketing waters.

Lake Group Media Inc. was appointed list manager for The Scientist, a
magazine read by life science professionals.

North American companies will spend nominally more in 2008 than they did last year on arts sponsorships, including art museums, symphony orchestras and performing arts venues, according to a report released by IEG.

Coffee and doughnut shop Tim Hortons Inc. has named Bill Moir as chief brand and marketing officer, a new post, the company said this week.

Think of it. A cheap, direct means of working one-on-one, one-to-many with customers, partners, prospects. The ideal means of educating informing persuading.

Social media campaigns have been used to fight every scourge from global warming to genocide in Darfur. But let’s face it: Some problems strike closer

My Coke Rewards has established a benchmark for all marketers considering an online loyalty program. But Coca-Cola Co. hasn’t rested on its laurels

If a recession hits, will interactive marketing be one of the first budget lines on the chopping block? That question hangs in the air over the 2008 Promo

The Marketing Arm, the lead agency on the Doritos account, brought in its wireless marketing arm ipsh to develop a mobile element and call-to-action that prompted people to name the product via text messaging