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Online ad revenue for 2007 rose 26% worldwide last year to reach $21.2 billion, marking four consecutive years of record-breaking growth, according to a report from the Interactive Advertising Bureau.

Almost nine in 10 users of social networking sites believe the ads they see there either never or seldom line up with their specific interests and preferences, a new poll reveals.

Del Monte has named William D. Pearce as the company’s senior vice president and chief marketing officer, a newly created position.

Octagon and TNS Sport have formed a partnership that combines their respective proprietary research methodologies to offer clients a more in-depth analysis and understanding of sports fans.

Wachovia customers can thank golfer Anthony Kim and his record 16 under par score in the recent Wachovia Tournament for a short-term interest rate boost in special savings accounts

IHOP, INC. Corp. has named Michael J. Archer as president of Applebee’s International, Inc.,

Listening to music is a social experience, so acquiring it should be as well. AmieStreet.com is using a unique pricing model to get users involved in shaping their relationship with the site. Learn how the site is connecting with audiophiles

SunTrust Banks Inc. has named Rilla Delorier chief marketing officer

Steve McFadden has been named president of AmeriBase, a new e-mail and text messaging phone list division at Lighthouse List Co., based in Pompano Beach, FL.

Ken Calwell, the chief marketing officer for Domino’s Pizza has left the company after nearly seven years in the job