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Only one in every 28 e-mail messages sent to business addresses was legitimate; the rest were unsolicited, according to a new report.

There’s an old story in direct marketing circles about a single word that caused a firestorm of controversy with recipients of a direct mail travel campaign to known travelers to Germany.

The word? “Because.”

ComScore Inc. reported a 30% rise in online credit card applications from consumers with subprime (660 or lower) credit scores in the first quarter, compared to the same period last year. The market research firm also uncovered other signs of economic distress.

A new study finds that 15.6% of all U.S. mobile users accessed the Web over their cell phones in May, making this country a leader in mobile Internet use.

Cornerstone Brands Inc. picked ALC Data Management to handle its
Frontgate and Grandin Road catalog customer lists. The combined master
file has more than 1.2 million names.

Search engine advertising declined during second quarter, according to the Chicago-based market research firm Adgooroo LLC.

Only 10% of the U.S. population can be identified as multichannel shoppers, or shoppers who regularly use more than one method to buy including online, in-store, catalog, and phone order but they are a valuable target audience for retailers, according to Experian.

In 2008 online marketers will spend $2.1 billion on affiliate marketing fees, with U.S. online affiliate marketing spending hitting $3.3 billion in 2012 according to JupiterResearch.

Safeway has named Diane M. Dietz as the company’s new executive vice president and chief marketing officer. The appointment takes effect later this month, the company said.

Grocery shoppers have a new mindset: They’re siphoning money away from milk and eggs and putting it in the gas tank. Some are listening to consumerists