Search Results for: research

In an increasingly competitive environment and a weakening economy, business-to-business marketers need to become more vigilant about how they reach online audiences. They cannot afford to overlook their strategic online initiatives

Almost half the brands that spend money and resources on search marketing fail to connect those campaigns to their offline marketing efforts

For u.s. companies, olympics sponsorships strengthen their global profile, while providing a chance to score points with TV viewers on the home front.

Starbucks is one of a number of quick service restaurants trying to elbow its way into the lucrative market this summer for healthful smoothie drinks.

For more than 40 years, kids have been going to 7-Eleven to mix up frozen slushy Slurpee drinks to ease the summertime heat. This season, senior director

When it comes to connecting with the massive U.S. Hispanic market, most advertisers don’t know which side the iguana chews on. And if you don’t know what

At 55 college campuses this fall, free notebooks will be handed out that include the school’s logo, maps so students can find their way around and a $10-off

Beware the jabberwocky known as the advertising series. Too often what seems like a good campaign idea ends up in muddled ads forced to fit a particular

Let me tell you about the very rich, F. Scott Fitzgerald wrote. They are different from you and me. Yes, they are. For one thing, they have money. And

(Direct Newsline)—E-mail is not dead. In fact, more people are addicted to it than ever and they’re checking it in the oddest places—at least according to AOL