Search Results for: research

The proliferation of media choices has significantly changed the dynamic for marketers who are trying both to communicate with their current customer base and gain new prospects

People who read and send e-mails on their mobile phones are younger, more career motivated, image conscious and more open to ads than other e-mail users, according to a recent report from Forrester Research

NBC Universal will provide an unprecedented amount of online summer Olympics coverage to increase primetime viewership while keeping Web surfers engaged and aware of NBC’s Olympics’ brand

It comes as no surprise that e-mail marketing has been suffering because of the increasing popularity of online social networks and text messaging.

ABI Research recently predicted that Mobile Linux will outdo Microsoft Windows Mobile in the mobile Internet device (MID) market by 2013.

It is time to run your business as a business rather than a hobby. You are making money, and have the merchants who trust you and are giving you the payouts that you deserve for traffic you send to them.

The number of consumers online clipping coupons has jumped to 36 million this year—representing an increase of 10 million since 2005, according to a survey by Simmons/Experian Research

Customer Retention. Acquisition Top Motivators in Retail Loyalty: Study
When it comes to maintaining customer loyalty, retailers need to beef up customer retention and acquisition strategies, according to a new report

Hooked on Phonics, the educational products marketer, has chosen LBi of Atlanta its interactive agency of record.

Even though loads of marketers are leaping on the word of mouth bandwagon, a lot of them don’t really understand the concept. Find out what you need to think about before beginning a word of mouth strategy