Search Results for: research

  • What Downturn?

    An economist looking only at direct marketers’ online spending patterns might think the country is in pretty good shape. Direct’s annual survey of e-commerce

  • Northern Exposure

    With the U.S. economy faltering and catalogers still reeling from last year’s severe postage increases, mailers could do worse than consider Canada, the

  • Target Ups Francis to CMO

    Target Corp. has promoted Michael Francis to executive vice president and chief marketing officer

  • Cheap Mobile Gamers Make for Marketer Opportunities: eMarketer

    Americans like to play games on their mobiles phones. And the fact that they don’t like to pay

  • Energy-Drink Jolts Leaping to Other Foods: Mintel

    The market for enhanced “energy drinks” has grown substantially in both dollars and consumers n the last five years, according to marketing research firm Mintel

  • Retailers Close Gap In Cross-Channel Operations

    Retailers who don’t allow shoppers to start a transaction via one channel and finish it in another are going to be increasingly in the minority, according to new research

  • Spam Success Rate: 29%

    What€™s the biggest problem with spam? It€™s not that people get away with it and profit from it; it€™s that an ungodly number of recipients actually open them up and act on the offers they see in those spam messages.

  • Office Depot Names Newman Executive VP and CFO

    Office Depot has named Mike Newman executive vice president and chief financial officer. He replaces Charles Brown, interim CFO, who will continue in his role as president, international.

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  • Obama Text Campaign Reached 2.9 Million: Nielsen

    The Obama campaign may not have been able to come through on its promise to let supporters know the ticket’s vice presidential choice before anyone else

  • NBCOlympics.com Not a Video Ad Magnet: eMarketer

    Before the start of the Beijing Olympics, it was widely reported that NBC Universal intended its coverage of the games as an experiment in how audiences wanted to access video coverage