Search Results for: qr codes
-
The Anatomy of Canon’s 2D Bar Code Promotion
With an eye toward boosting in-store sales, Canon is testing 2D bar code labels on its printers. Like other brands that have tested 2D or QR codes
-
The Week in Review
Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page -
E-Mail Marketers Need to Display Understanding, Especially for Mobile Users
Who would you listen to: a friend who offers you advice every now and then, or a stranger who offers you advice every hour? Most people would take the former every time, and while this isn’t the most precise metaphor for the recent findings of e-Dialog, it does highlight the company’s bottom line:
– show that you know your consumer before you bombard them with messages. -
Agencies
Foster Grant Links Code at Retail Straight to Web Browser
Foster Grant, that brand whose sunglasses grace the eyes of the sexy Hollywood star Raquel Welch in ads, is running its first Facebook contest using a bar code that can be scanned by consumers at retail
Tagged in: -
Mobile
Starbucks Expands Mobile Payment Test to Target Stores
Caffeinated colossus Starbucks is expanding an earlier in-store test of an iPhone payment system to more than 1,000 outlets. Since last year, the system has been testing in 16 outlets
Tagged in: -
Google Debuts Bar Coded Window Decal Program
Google has launched a new campaign to send the 100,000 most searched local businesses in the U.S. window decals identifying them as such.