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Privacy Witch Hunt Goes After Sears
Sears last week became the latest business to come under fire from privacy advocates. The charge: The retailer failed to adequately disclose to consumers that joining its My SHC Community would result in tracking software being installed on their computers.
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Agencies
Rhino Pop-Up Store Returns to Retail Roots
In a business that recently has seen the disappearance of once-market leaders Tower Records and Sam Goody, reissue music label Rhino Entertainment opened a pop-up store in Los Angeles for the month of December.
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Listline e-Newsletter 12/21/07
This list reaches 201,969 consumers who have responded to online offers and made donations to a variety of nonprofit organizations
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The Changing Performance Landscape – A Retrospective
The press, the VC money, all of it has seemingly followed the rise of social media sites. Interestingly enough, though, the largest of the Internet advertising shows seems to have the least representation from the…
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Agencies
Meet the Broker: Alec Waluschka
Today we meet Alec Waluschka, direct and interactive media broker at Dunn DataCo, the reincarnation of the former Mal Dunn Associates Inc.
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Google’s SearchMash Uses Flash and Snap
For those who are unfamiliar with SearchMash, it is Google’s small, relatively unknown alternative search engine.
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Lions Gate Modifies Bratz Site After COPPA Violations
Lions Gate Entertainment has modified a Web site related to the popular Bratz dolls after violations were discovered of the Children’s Online Privacy Protection Act.
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Agencies
Hasbro Opens Littlest Pet Shop Boutique
Hasbro is setting up a temporary Littlest Pet Shop boutique in New York City to promote the brand’s newly launched Virtual Interactive Pets (VIP) plush line.
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Evian Tests the Waters in Second Life
For most of this year, Evian Natural Spring Water has been using the advertising tagline, “The most important body of water is your own,” to stress the product’s wellness benefits.