Search Results for: loyalty

A move toward integrated and information-based marketing means business is booming for direct marketers in Canada, according to John Gustavson, president

Marketers seeking excellence in one-to-one marketing online should take a gander at financial services sector Web sites: The industry has developed sites

Food.com, San Francisco, an online restaurant takeout and delivery service, and MyPoints.com have launched a co-branded loyalty program, MyPoints by Food.com.The

Fall brings chilly breezes, resplendent leaves, and football-based promotions galore:Contestants will toss footballs to win cash in the Sprint PCS $2

Here’s the latest gizmo for shopping carts: Klever-Kart puts an LCD display on cart handles, and promotion offers scroll by as shoppers stroll the aisles.

Last year, Karamba helped Interbrew bring a little piece of America into bars across Belgium. Last month, the Brussels agency won top honors for the quirky

Call it a traffic-building U-turn. A brand runs its Web site on kiosks in store aisles to tap store traffic into its site. Get it? Retailers – including

Retailers are getting more data from their loyalty card programs to foster targeted in-store promotions. Smart retailers are mining purchase data to segment

Connecticut’s attorney general urged consumers to turn down a proposed class-action settlement offered by Publishers Clearing House, Inc., Port Washington,

At least one company has come up with an idea for addressing the dearth of business-to-business e-mail lists on the market – for smaller marketers, that