Search Results for: loyalty

Drive-thru restaurant chains Checkers and Rally’s, Clearwater, FL, broke their largest-ever marketing campaign last month with a national effort utilizing

Stickiness. That, not reach or brand awareness, is what marketers need to get from their promotions. So sayeth the new publisher of Reader’s Digest.Forget

They’ll help you sample, coupon, run sweeps, or do direct response on the Internet. We’ll help you find out how they work and what to know before hiring

There’s nothing like a little corporate synergy to make a promotion really sing.Ford Motor Co. used a tie-in with Columbia TriStar’s Dawson’s Creek TV

A move toward integrated and information-based marketing means business is booming for direct marketers in Canada, according to John Gustavson, president

AutoNation’s AutoRewards creates a bond between dealers and driversForget the traditional car salesman in the loud checked jacket: The next person who

Internet marketing services firm CMGI Inc., based in Andover, MA, has launched the CMGI @Ventures B2B Fund, a new venture fund to concentrate on business-to-business

Fulfillment executives give their views on the Internet, targeting, sweepstakes, and prize deficiencies.They’re the people who collect and process all

Promotion people are daring people. They send identical twins to accost shoppers at supermarkets. They have people drink beer out of paper bags. They

Those ladies in hairnets are getting elbowed out by beverage marketers eager to boost brand loyalty among schoolkids.Coca-Cola, Dairy Management Inc.