Search Results for: loyalty

Marketers are increasing their focus on promotions. Agencies and suppliers are flourishing despite shifts in the industry’s composition. And the Internet

Couponing continued its resurgence in 1999, with spending up 8.2 percent to $6.98 billion due to increases in distribution, average face value, and expiration

It’s spreading. A marketing medium used for years almost exclusively in grocery stores, in-store services are finding their way into other retail categories.

Behind the virtual shopping malls and electronic coupon systems, there are still bricks-and-mortar buildings brimming with merchandise, brochures, prizes,

Cereal giant the Kellogg Co., headquartered in Battle Creek, MI, has brought traditional box-top promotions to the Internet with its new loyalty program

Pet owners respond to sur-pies mailing.For one pet supply retailer, several thousand apple pies did what coupons couldn’t: they created goodwill among

Consolidations, closings may leave only the strongest on the scene at 2002’s end.The electronic retailing industry will undergo the first phase of a three-part

San Francisco-based MyPoints.com, an Internet customer-loyalty direct marketer said revenues for its first quarter, ended March 31, 2000, reached $15.8

Seattle-based FreeShop.com, an online direct marketing network, has formed an alliance with NextCard, a company that issues credit cards over the Internet.Under

The electronic retailing industry will undergo the first phase of a three-part shakeout before the year is over, according to a new report from Forrester