Search Results for: loyalty

  • Apple Pies Charm Core Customers

    Pet owners respond to sur-pies mailing.For one pet supply retailer, several thousand apple pies did what coupons couldn’t: they created goodwill among

  • Forrester Predicts Dot-com Shakeout

    Consolidations, closings may leave only the strongest on the scene at 2002’s end.The electronic retailing industry will undergo the first phase of a three-part

  • MyPoints.com Reports Revenues Up 20% Over Fourth Quarter

    San Francisco-based MyPoints.com, an Internet customer-loyalty direct marketer said revenues for its first quarter, ended March 31, 2000, reached $15.8

  • FreeShop/NextCard to Debut Joint Credit Card to Loyalty Club Members

    Seattle-based FreeShop.com, an online direct marketing network, has formed an alliance with NextCard, a company that issues credit cards over the Internet.Under

  • Forrester Predicts Massive Shakeout in Dot-Com Retailers

    The electronic retailing industry will undergo the first phase of a three-part shakeout before the year is over, according to a new report from Forrester

  • So Much for TARGETING

    Whoops.Packaged goods companies may have gone too far targeting their coupons and are now shifting back to broad-reach programs.Or maybe they’ve just

  • Freedom of CHOICE

    Flexibility makes gift certificates an increasingly popular choice for premium incentive programs.Tampa, FL-based athletic-gear chain Champs Sports this

  • Pack-Your-Bag Perks

    When the economy is good and the job market is tight, tempting travel programs can help companies attract and retain motivated employees. Each year, the

  • Busy Signals

    Two marketing executives were swapping cell phone numbers before splitting up at a trade show in Chicago. Both phones had New York numbers, so someone

  • Online Coupon Debate

    One of the biggest issues within the Internet industry is that of online privacy and its impact on consumers. But there is another evolving issue that