Search Results for: loyalty

Here’s an example of the message I was trying to relay in my June column (“Who You Calling a Promotions Agency?”), that marketing agencies trying to distance

Announcing finalists for the PRO Awards 2000. Well-known names and little-known companies. New products and ageless brands. Highly visible campaigns and

US OPEN SPONSORS TAKE THEIR GAMES OFF THE COURT WITH ACTIVATION STRATEGIES WORTHY OF A GRAND SLAM EVENT.Once a year – and only once a year – Manhattan

Hotel meshes data across properties THE PREFERENCE of a smoking or non-smoking room, and which daily newspaper a guest enjoys may not seem like key business-building

It pays to segment your markets into groups of similar customerseveryone knows that data is the most important element in business-to-business marketing.

Tips for creating online brand identityOne thing is sure about business-to-business direct marketing: Few successful companies are following exactly the

While multichannel shoppers – those that make purchases from a marketer via more than one medium, such as telemarketing, catalog or the Internet-seem

Results of a recent Direct Marketing Association study found that e-mail is one of the most effective tools for Web marketers.The same results indicated

Online furniture store Living.com, that had been backed by Amazon.com Inc., on Tuesday, filed Chapter 7 bankruptcy to liquidate its assets. The company

Precis Smart Card Systems, Inc., a loyalty card marketer based in Norman, OK, reported a net loss of $127,000 for the quarter ended June 30., a decrease