Search Results for: loyalty

MyPoints.com, San Francisco, has formed a joint venture with Dai Nippon Printing, Tokyo, to take advantage of Japan’s Internet advertising market.MyPoints

Marketers who claim to have mastered online and offline integration are probably over-confident. A few, however, are making strides.When it comes to adding

Internet usage isn’t sweeping the entire globe at the same pace. So don’t rush into that online sweeps in India.With half the world’s population still

The most popular marketing tactics on the Internet are very familiar to promotion pros.This ain’t the Wild West anymore.Since the Internet first suited

The Zipatoni Company proved its mettle in 1999 after a single win from Miller Brewing Co. tripled billings at the little St. Louis shop in 1998. Zip digested

I just got back from a concert at the Charlotte Motor Speedway. It’s really an event that you have to see to appreciate,” Jeff Slater recounts. “There

Clients are on a first-name basis with Carlson Draddy & Associates. Most think of the Westport, CT, agency as either “Bonnie” or “Sue.”Credit the personal

STORE-LEVEL STRATEGISTSBDS Marketing has come a long way since it opened as a field marketing agency in 1984, primarily serving alcohol and tobacco clients.

Go ahead and say it: “An Internet-only marketing shop on the promo 100?” It was bound to happen sooner or later – later for the scores of newbie dot-com

As a marketing channel, a Web site’s biggest advantage is that it can offer customized content. But a site’s biggest stumbling block can be its passivity,