Search Results for: loyalty

Hotel meshes data across properties THE PREFERENCE of a smoking or non-smoking room, and which daily newspaper a guest enjoys may not seem like key business-building

It pays to segment your markets into groups of similar customerseveryone knows that data is the most important element in business-to-business marketing.

Tips for creating online brand identityOne thing is sure about business-to-business direct marketing: Few successful companies are following exactly the

While multichannel shoppers – those that make purchases from a marketer via more than one medium, such as telemarketing, catalog or the Internet-seem

Results of a recent Direct Marketing Association study found that e-mail is one of the most effective tools for Web marketers.The same results indicated

Online furniture store Living.com, that had been backed by Amazon.com Inc., on Tuesday, filed Chapter 7 bankruptcy to liquidate its assets. The company

Precis Smart Card Systems, Inc., a loyalty card marketer based in Norman, OK, reported a net loss of $127,000 for the quarter ended June 30., a decrease

Interactive marketing firm 24/7 Media, New York, had second-quarter revenue of $52.2 million, up 204% from $17.2 million in second-quarter 1999. The company

Hallmark Cards Inc., Kansas City, MO, has created a full-service business-to-business loyalty marketing service division.Services offered by the division

Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand