Search Results for: loyalty

Direct marketing company Marketing Services Group Inc., New York, will acquire 80% of Perks.com. Terms of the transaction were not disclosed. Los Angeles-based

The inaugural Globes uncovered campaigns without boundaries.After nine years of handling the global World PRO Awards of Excellence competition, PROMO

A pilot run gives wireless marketing its first real test drive.Whether you consider the mobile phone to be an indispensable lifeline or the biggest nuisance

Retailers dropping their loyalty programs are fumbling the ball.Safeway PLC has discontinued its loyalty-card program, The Wall Street Journal reported

Best Multidiscipline Campaign Campaign: Baby Bonus Savings Club Agency/Client: Mars Advertising/Farmer Jack Supermarkets Mars helped Farmer Jack keep

Among the industry gossip bandied about during the PROMO Expo conference and exhibition at Chicago’s Navy Pier last month came two reports of the People

Best Overall Promotion Tamiflu Launch, Momentum for RocheBest Multidiscipline Campaign Winner: Refresh the Roll, In-house for Nabisco, Inc. – Can You

Most Innovative Communication Strategy Campaign: Tamiflu Launch Agency: Momentum, St. Louis (New York City office) Client: Roche, Nutley, NJ Mobile marketing

While grandparents shower marketers with opportunity, few are returning the favor.You see them hanging out in all sorts of public places – toy stores,

E-mail marketing suits Zoots’ search for loyal dry cleaning customers IT WAS TIME TO GO to the next level on the Internet. Zoots, a two-year-old dry cleaners,