Search Results for: loyalty

Customers lose when a company relies so heavily on technology that genuine marketing know-how is forgotten….

Most firms still can’t resolve the paradox that “business is about greed and self-interest, and loyalty about self sacrifice.” That’s the view of Fred Reichheld, Bain fellow, Bain and Company, and author of the 1996 bestseller “The Loyalty Effect.” More…

Traveling Exhibitions

A Good Caffeine Buzz

Online marketers stay in constant contact with customers through auto-reorder programs

The hidden costs of CRM

A special report on the costs of CRM technology

Glitzy professional sporting events such as the Super Bowl may get the big bucks when it comes to tie-ins, but nothing beats the annual NCAA college basketball

What do you do when the new neighbor asks about your occupation? Confess it: You tell them you work in advertising. It’s easier, it’s sexier, and it doesn’t

Perspectives on Playtime