Search Results for: loyalty

The hidden costs of CRM

A special report on the costs of CRM technology

Glitzy professional sporting events such as the Super Bowl may get the big bucks when it comes to tie-ins, but nothing beats the annual NCAA college basketball

What do you do when the new neighbor asks about your occupation? Confess it: You tell them you work in advertising. It’s easier, it’s sexier, and it doesn’t

Perspectives on Playtime

Brown & Williamson works the mails to push product, build loyalty

Westin Hotels’ new catalog is a sleeper

Rebates have always been a double-edged sword. They can stimulate sales on high-cost, slow-moving products, but can dilute brand equity and cut into profits

It’s ironic, really, to see an image ad for Happy Meals. McDonald’s turned up the emotional volume on Happy Meal ads last month, breaking its most extensive

health clubs around the nation will see memberships increase this month as millions of Americans begin running, lifting, and climbing stair after stair