Search Results for: loyalty

Some agencies are looking a little different than a year ago. In normal years, PROMO 100 alumni have very simple reasons for opting not to enter again:

New Page 5 Atlanta-based Coca-Cola Co. is reviving last summer’s successful pop-top promotion, this time bringing Diet Coke and Sprite on board with the

Telemarketing can be an important element in a financial services company’s CRM efforts

Kraft Foods, Northfield, IL, is celebrating Macaroni & Cheese’s 65th anniversary by giving away $2 million in scholarships. Kids write, draw, or videotape

Remember, one-third of customer contacts will be obsolete in one year, IBM’s Dan Flack warned the audience in a session on best-customer relationship

Full-service direct marketing firm Communication Concepts Inc. (CCI), Ivyland, PA, and the company’s three other operating units have been integrated

Image isn’t everything, but it is an important part of the mix

CRM expert Frederick Reichheld argues that loyalty starts with your employees

Barnes & Noble Inc. has named Digitas as its agency of record for strategic marketing, hoping to clear up its channel strategy.