Search Results for: loyalty

Editor’s note: The FBI’s investigation into the game scandal at McDonald’s and the media debate that followed have heightened awareness about the potential

VOLVO IS HOPING for a 20% to 30% response rate from a new campaign designed to encourage car owners to return to the dealership for service long after

FAO Schwarz This list features 691,503 individuals who bought items from the toy chain within the last 12 months. FAO Schwarz sells games, toys, collectibles

Kraft Foods, Northfield, IL, will blow out the holidays with a train-themed sweepstakes, premium offers, and heavy in-store displays covering 48 brands.

Although it will be a few more months before Olympic marketing gets into full swing, the United States Olympic Committee isn’t waiting. Colorado Springs,

BUSINESS AS USUAL. It’s a phrase most-often used to put a positive spin on a tenuous situation, as in, The bank called in our loans, our ceo has been

Finalists for the PRO Awards 2001, take a bow. These days, most marketers are looking for killer concepts and uncluttered delivery mechanisms that will

Literal Targeting Web Dart, an online service from SportSource, Inc., Fort Washington, PA, enables marketing clients to lure customers online by giving

According to the 2000 Census, there are 32.8 million Latinos residing in the U.S., which means that one out of eight people (or 12 percent) is of Hispanic

After a review of more than 500 campaigns by dozens of senior-level marketing professionals around the world, results from four regional competitions