Search Results for: loyalty
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Family Affairs
It’s partly sunny, 82 degrees, and the surf’s coming up on Paradise Island in the Bahamas. A quick scan of the surroundings finds sun worshipers near
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Super Marketing
After years of serving as media sponsor for the annual Supermarket College conference, PROMO and Atlantic City, NJ-based event producer Raphel Marketing
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NEW AND NOTEWORTHY TOOLS
Spicing up Spam Paramax, Red Bank, NJ, has a new suite of e-mail generators called SmartMail that enable video, voice, and animation to be embedded in
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ACQUISITIONS
HA-LO SELLS TWO Ha-Lo Industries, Niles, IL, sold its Market USA teleservices division to Paris-based SR Teleperformance for $32.5 million and its Lipson
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Family Affairs
It’s partly sunny, 82 degrees, and the surf’s coming up on Paradise Island in the Bahamas. A quick scan of the surroundings finds sun worshipers near
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Pay Dirt
When Boston-based hotelier Sheraton Corp. launched its Club International paid loyalty club in 1986, many doubted that consumers would pay a $25 annual
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BURGER KING EXEC FORMS HISPANIC MARKETING FIRM
Burger King vp-U.S. marketing Rob Calderin will leave the Miami-based QSR July 1 to form Novus Mentis, a Hispanic marketing firm that will handle consumer
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Shared Technologies Launches Cell-Phone-Based Loyalty Program
Shared Technologies Cellular (STC) Inc., Wethersfield, CT, is offering its prepaid phone customers membership in Club Connect, a new loyalty marketing
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Live from Boston: Harry and David Considers Points system
Harry and David is considering implementing a points-based customer loyalty program. Director of Marketing Mike Zodrow told attendees at a session on
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Live from Boston: eBay Bids on B-to-B and New Goods
Auction site eBay.com is continuing its shift away from being primarily a haven for collectors to a source of new products for consumers. While some may