Search Results for: loyalty

Don’t stop the presses. Rebates, celebrity endorsements, games, sweepstakes, and contests, cross-promotions, and coupons galore make in-print promotional

Tom Christal’s first job in retail was to throw away all the P-O-P that never got used: the stuff that came too late, or was the wrong size, or was never

Don’t blink or you’ll miss them. Seriously. PROMO’S four-hour run through one of Stop & Shop’s Norwalk, CT, stores was a lesson in the clean store policies

Irvine, CA-based Lincoln Mercury late this month heads back to the United States Tennis Center in Flushing, NY, for the second flight of a five-year,

They’re everywhere! PROMO fired up the Web browser for three hours of surfing one day, and blearily pushed away from the computer having encountered a

When the rewards are tangible, such as saving money off the final bill, consumer concerns about privacy go right out the window. But the industry needs to do a better job of selling the benefits and convincing customers that sharing both personal and sales data will build a relationship between the marketer and the consumer.

Nearly half of consumers choose e-commerce sites based on word of mouth, but only 7% of companies can accurately identify these viral influencers. …

The family unit has survived, after all. Of the 105.5 million households in the U.S. in 2000, 68.1 percent, or 71.8 million, were families, according

It’s partly sunny, 82 degrees, and the surf’s coming up on Paradise Island in the Bahamas. A quick scan of the surroundings finds sun worshipers near

It’s partly sunny, 82 degrees, and the surf’s coming up on Paradise Island in the Bahamas. A quick scan of the surroundings finds sun worshipers near