Search Results for: loyalty

Most convenience-store shoppers are going somewhere else. Sure, two-thirds of Americans visit a c-store every month. It’s the country’s fastest-growing

January Howard Beales, director of the Federal Trade Commission’s Bureau of Consumer Protection, reiterates FTC chairman Timothy Muris’ outline to enforce

Dr Pepper/Seven Up Cos. launched the soft drink picture the 7UP logo, upside down by auctioning off the first 31 cases. The early-November launch put

Multichannel integration the combining of multiple selling channels and multiple marketing media is on everyone’s minds these days. And if it isn’t, it

United Airlines and UAL Loyalty Services have chosen Grey Direct as their direct marketing agency of record. The value of the contract was not disclosed.

Lillian Vernon Corp. suffered a net loss of $4.1 million for the third quarter. Last year, the net profit was $2.6 million for the same period. The company

Lifetime Television, the network for women, has found a way to help both its viewers and itself. In 1999, the network started sending monthly newsletters

Experian has expanded its Prime Performance Modeling Series to include four custom analytic offerings. The firm’s new modules include: Prime Performance

Experian has expanded its Prime Performance Modeling Series to include four custom analytic offerings. The firm’s new modules include: Prime Performance

MemberWorks Inc., a provider of consumer membership programs, has formed a partnership with Victoria