Search Results for: loyalty
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Globe Winners Honored at Palm Beach Gala
Winners of the Globes were recognized last month during a gala held during the Marketing Agencies Association Worldwide’s annual conference in Palm Beach,
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Passing Off to India
North American marketers are finding their closest service partners halfway around the world. Tech firms in India have been handling increasing amounts
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Celebrating the Best
Once a year, marketers get to celebrate the very best in promotion and integrated marketing. The PRO Awards reflect the highest industry standards of
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New World Order
The Marketing Agencies Association (MAA) Worldwide recognized 14 Globes winners and 44 Gold, Silver and Bronze finalists during the Oct. 27 gala held
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Agencies
News briefs/directmag.com
10/22 INFOUSA appointed Ray Butkus president of its large business group, which includes Donnelley Marketing, Catalog Vision, Walter Karl and Yesmail/ClickAction.
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Agencies
Taking the High Road: Building Loyalty
Have you had sleepless nights lately trying to figure out how to: Get the most value from customers? Create market power? Strangle competitors? Buy the
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Pro Awards 2OO3
42Best Multi-Discipline Campaign 43Best Use of Event Marketing (5 Venues or Less) 43Best Use of Event Marketing (More Than 5 Venues) 43Best Mobile Marketing
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Saks Fifth Avenue Forms CRM Division
Saks Fifth Avenue Enterprises has launched a new customer relationship management division. The new unit will focus on addressing the needs of, and retaining,
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Agencies
Bonding Click by Click
Successful database marketing has always been based on communications. There is no point in building and maintaining a database unless you use it to create
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Ebay Plans 2 Million Piece Mailing for Branded Credit Card
(Direct Newsline)EBay and MBNA will drop a 2-million piece direct mail effort next month to promote a new eBay branded MasterCard. The mailing will target