Search Results for: loyalty

All marketers know that sales, coupons, and other promotions can yield short-term gains. But a holiday 2004 study by ForeSee Results, a Web development strategic firm, confirms that such offers don’t necessarily build long-term loyalty.

When Sam Kennedy spoke at the MIT Sloan CMO Summit on Wednesday in Cambridge, MA, he realized quickly that he was preaching to the choir.

Not only were his comments received warmly, but his organization’s name — the Boston Red Sox — was the only one mentioned that day to receive spontaneous applause

FedEx is looking to both operational and relationship touchpoints to drive customer loyalty.

TXU Energy launched a new rewards program for electricity customers, which offers merchandise and services, including DVD, luggage and property rentals, at discounted prices. TXU Energy Rewards+ is an Internet-based program available to residential and …

Samsung and Best Buy this week break a joint promotion that pits basketball great Magic Johnson against Best Buy’s in-store staff, its Blue Shirts. The Blue Shirts on Court promotion piggybacks Samsung’s ongoing Four Seasons of Hope program that taps …

Stephen Moore’s moment came at Las Vegas’ Treasure Island casino, one of the properties he runs as vice president of loyalty marketing for MGM Mirage.

Whirlpool Corp. will sponsor Reba McEntire’s 24-city tour on behalf of Habitat for Humanity. McEntire and Whirlpool play an encore for Habitat This is the second year that Whirlpool’s flagship brand is presenting sponsor of the Reba Tour, which runs …

This week marks the two month anniversary of Google AdWords Affiliate Policy Change. It focused on and impacted a very specific type of activity – that of search engine arbitrage.

NASCAR has launched its first loyalty club, targeting the sport’s 75 million racing fans. Richard Petty gets a big loyalty card The $40 annual membership fee gets fans benefits that range from behind-the-scenes access, such as VIP treatment at races, …

Online banking has its own rewards thanks to a new service offered by Cendant’s Hotel Group TripRewards loyalty program. Cendant’s Hotel Group extends loyalty program with online banking services Loyal customers who sign up for NetBank, the online …