Search Results for: loyalty

2005 Rank Agency/Primary Services 2004 Net Rev. 2-Year Growth % Agency Age Net Rev./Employee 26 Alcone Marketing Goup Irvine, CA Matthew Alcone 949-770-4400

Best Buy is testing oversize door hangers to promote its Reward Zone customer loyalty program. A 500,000-piece trial began in April in Minneapolis (the

When direct marketers began to use the Web, a question emerged: Who’s responsible for it? Was it a technology project? Some companies came to that mistaken

In addition to its recent appointment as manager of the Hemmings Motor
News file, Statlistics has also been named manager of the Hemmings
Publishing Master File, Hemmings Muscle Machines and Hemmings Classic
Car lists. The master file consists of 257,101 subscribers from all
three titles targeting car collectors.

Short items about Loyalty Lab Inc. and R.R. Donnelley

Behind every successful customer loyalty program, there’s an equally successful customer service center. Hilton HHonors was recently recognized for “Call Center Customer Service Excellence” under the J.D. Power and Associates Certified Call Center …

All good things must come to an end. And last month, that included Southwest Airlines’ longest-running incentive for its Rapid Rewards members—bonus credits for online bookings. On April 1, the airline stopped offering bonus credits for tickets …

There are many myths floating around about what it takes to build and run a successful customer loyalty program. One of the biggest myths is that long-term customers are less expensive to service than casual ones, and that retaining 5% or more of …

Most brands invest heavily to build loyalty among their consumer audience. But according to the ninth annual Brand Keys Consumer Loyalty Index, released yesterday, marketers just aren’t meeting consumers’ rising standards. “Consumer expectations are …

Behavior-based marketing services firm Catalina Marketing reported a fourth quarter profit of $15.3 million, reversing a loss of 8.8 million one year ago. Sales dropped off 6% to $112 million from $119.6 million, due to the sell off in March 2004 of its …