Search Results for: loyalty

HILTON GARDEN INN: has released a new premium to rescue consumers who left their cell phone chargers at home or who have little battery power remaining on their phones. The brand, part of the Hilton Hotels Corp., is making available the PowerMobile …

To increase brand awareness, The Krystal Co. is adding a famous face and star power among burger eating champions to its packaging as part of a new advertising campaign. Burger-eating champion Takeru Kobayashi graces Krystal packages For the first …

In celebration of its 40 years in business, Arby’s is out with a new ad campaign—and a sweeps—touting its ability to provide customers with “something different, something better,” which focuses on its roots and its staple red hat. Arby’s tagline for …

Nascar Enthusiasts will soon have the opportunity to steer points accumulated via their Visa cards toward auto-racing merchandise and experiences.

All marketers know that sales, coupons, and other promotions can yield short-term gains. But a holiday 2004 study by ForeSee Results, a Web development strategic firm, confirms that such offers don’t necessarily build long-term loyalty.

When Sam Kennedy spoke at the MIT Sloan CMO Summit on Wednesday in Cambridge, MA, he realized quickly that he was preaching to the choir.

Not only were his comments received warmly, but his organization’s name — the Boston Red Sox — was the only one mentioned that day to receive spontaneous applause

FedEx is looking to both operational and relationship touchpoints to drive customer loyalty.

TXU Energy launched a new rewards program for electricity customers, which offers merchandise and services, including DVD, luggage and property rentals, at discounted prices. TXU Energy Rewards+ is an Internet-based program available to residential and …

Samsung and Best Buy this week break a joint promotion that pits basketball great Magic Johnson against Best Buy’s in-store staff, its Blue Shirts. The Blue Shirts on Court promotion piggybacks Samsung’s ongoing Four Seasons of Hope program that taps …

Stephen Moore’s moment came at Las Vegas’ Treasure Island casino, one of the properties he runs as vice president of loyalty marketing for MGM Mirage.