Search Results for: loyalty

  • ‘Green’ Cards Ready to Take Root

    Marketers are eyeing environmentally friendly alternatives to plastic for their gift and loyalty cards. Last week, card maker Arthur Blank & Co. launched a corn-based card that has the same appearance and durability of plastic cards. Blank’s CornCard …

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  • Eos Airlines Launches Rewards Program

    Eos Airlines is out with a new rewards program that lets consumers redeem travel rewards on any airline without restrictions. Under the program, Eos Club 48 gives business executives and high-end leisure travelers the chance to redeem rewards for travel …

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  • Catapult Promotes Lewis, Hires Lowe

    Catapult Marketing has promoted Margaret Lewis to partner, and hired David Lowe as VP-creative director, a new post at the agency.

  • Consumers Increasingly Unwilling to Trade Information for Loyalty Benefits: Study

    Only 77.2% of consumers described themselves as long-term loyal customers, compared to 83,8% last year, according to What Drives Customers?, a NRF Foundation study.

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  • Coke Readies ‘My Coke Rewards’ Loyalty Program

    Coca-Cola will break a loyalty-marketing program next month that lets consumers collect on-pack codes across several brands.

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  • Best Buy Speeds into Car Racing with Sponsorship

    Best Buy will sponsor the No. 66 Haas CNC Racing team in the 2006 NASCAR Nextel Cup Series. The Best Buy sponsorship will be branded on the No. 66 car, as well as on driver and crew uniforms, trailers and merchandising items.

  • Blockbuster Launches Online Gift Voucher

    Blockbuster is out with two new products—an online gift voucher and a movie and meal card—designed to boost the company’s popular gift card products.

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  • P&I Postscripts

    BURGER KING CORP.: has teamed up with the National Football League and the U.S. Figure Skating Association for…THE ASI SHOW: has created an advisory board made up of…GIFTCERTIFICATES.COM: Seattle, added 13 retailers to its…

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  • SlimFast Shifts to Alcone

    Unilever this week tapped Alcone Marketing Group to handle promotions for SlimFast, whose promotion spending is estimated at $10 million to $15 million.

  • CoolSavings Rolls Out Name Change

    Interactive marketing services company CoolSavings, Inc., has changed its name to Q Interactive, an effort to show the company offers more than just online couponing. In a recent announcement, the company said the name change signifies its growth and …