Search Results for: loyalty

BORDERS: is out with a new gift card to commemorate Black History Month in February. The card features a portion of the title of the song, “Lift Every Voice and Sing,” and raised hands and words from the actual song.

THE COCA-COLA CO.: has purchased a 40% stake in Honest Tea Inc. the maker of certified organic beverages, including Honest Tea. Coca-Cola may elect to buy the remaining interest in the future. Financial terms were not disclosed.

Upromise Inc. is tapping into the user-generated content craze with a video contest offering the chance to win $25,000 toward college tuition or student loans.

At the turn of the millennium, Slim-Fast was a leading weight-loss brand with a catchy name and heralded by celebrity endorsements. The brand’s U.S. sales

Late last year, facebook founder and CEO Mark Zuckerberg declared that Beacon, Facebook’s new ad platform, would reinvent the advertising and marketing

An amazing transformation is occurring in the way that consumer brands are building direct and insightful bonds with consumers. With new technologies

Tower23 Hotel, a happening destination off San Diego’s Pacific Beach, has become a favorite nightspot for young professionals. The hotel’s coolness factor

It Used to be easy in 1992. When Robert Wolfe wanted to attract customers to the first Moosejaw Mountaineering outdoor store in Keego Harbor, MI, he and

Carol Kruse’s world got a lot bigger in 2006. From overseeing interactive marketing for Coca-Cola North America, she stepped up to take charge of marketing

If your favorite television show got canceled, what would you do? See what else was on? Write a letter of protest? Fans of CBS’ went nuts. Or rather,