Search Results for: loyalty
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CADM Names Tempo Award Winners
The Chicago Association of Direct Marketing selected Fathom Communications winner of its “best of the best” President’s Award at its Tempo Awards ceremony
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The 2009 Promo 100
Looking for an agency? You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order
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Agencies
What to Consider When Staffing an Event
Everything is in place. Permits. Vendors. Location. Spectacular pre-buzz canvassing. The branded vehicle is anchored in a high visibility area, turning
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Agency of the Year
Every Friday afternoon, somebody breaks out the wine and cheese at Catapult Action-Biased Marketing offices across the country. The employees sip and
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Think Outside of the Box, the Google Box!
It’s no secret in the Internet marketing world that Google is the search engine powerhouse. However, because of this, it means greater competition and higher Cost Per Clicks.
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Doritos: Internet-based Loyalty Marketing winner
The Marketing Arm last May created an online reality game spanning a five-week period that resulted in a 200% increase in sales and a halo effect that boosted revenue another 150%
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True Value: Internet-based Trial Recruitment First Place
True Value has long thought of its stores as the hometown place to help do-it-yourself homeowners with maintenance and repair projects
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Agencies
Godiva Sweetens the Pot for Fans with New Loyalty Club
Luxury candy maker Godiva Chocolatier is launching its first loyalty program this spring, the Godiva Chocolate Rewards Club, offering fans of the confection free gifts and chocolate monthly for spending in Godiva retail stores, and free standard shipping for online orders.
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Yahoo Start Wearing Purple: Winner, Internet-based Loyalty Marketing, Promotional Web Site
Yahoo had a loyalty problem, so it created a grassroots promotion around one of it most coveted assets: the color purple
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Agencies
Huggies Debuts a New Loyalty Program in 10 Million Mailing
Kimberly-Clark has launched a new loyalty program for its Huggies brand for the millennial mom
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