Search Results for: influencers
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Agencies
Channel Surfing
Television viewers have been migrating to cable channels, causing agencies and marketers to follow suit, much to the chagrin of broadcast networks. Last
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THE TOP 100 PROMOTION AGENCIES
2004 Rank Agency/Primary Services 2003 Net Rev. 2-Year Growth % Agency Age Net Rev./Employee 26 CoActive Marketing Group Great Neck, NY John Benfield
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Agencies
Avenue A Picks Up New Accounts
Interactive media agency Avenue A, an operating unit of Seattle-based aQuantive Inc., recently took on three new clients to direct their online advertising
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Embassy Suites Spins $2.5 Million Web
SPIDER-MAN IS COMING to a hotel near you. To get kids jazzed up about the new Spider-Man 2 movie coming to theaters this summer and to help fill up its
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Girls Lead Online Activity: Survey
There will be 22 million teens online by 2008, up from 18 million in 2003. Among these, a select group of “teen influencers” will have increasingly more
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Girls Lead Online Activity: Survey
(Promo) There will be 22 million teens online by 2008, up from 18 million in 2003. Among these, a select group of “teen influencers” will have increasingly
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Trends Report: Spam Redux
The 2003 DMA’s in Orlando, Fl was inundated with talk of the impending California Spam Law that had just gotten through the state’s legislature.
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Going to the Well
The hook may have been The Last Samurai, it was hardly last call. Smirnoff latched onto the major motion picture last year to entice bartenders to come
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Agencies
Managing Power and Influence
Kathleen was stunned when she got the position as vice president for direct mail at a midsized financial services firm. She hardly could believe that
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Agencies
Photographer Sues Spiegel Parent Otto GmbH
A Chicago photographer has filed a lawsuit against Spiegel’s parent company Otto GmbH, claiming the cataloger violated a contract by using their images