Search Results for: influencers

Marketers must be able to idenfity advocates and measure impact, or word of mouth won’t work. Here’s how to bring hard, quantifiable data to program evaluations.

A reader commenting on our, or at least my, non-stop obsession with flogs, quipped that we should change the name from DMConfidential to FlogConfidential. It’s true. Q1 2009 has ushered in the year of the flogs…

E-mail and social media marketing boosts customer loyalty and has a positive influence on purchasing decisions even when consumers are trying to reduce their spending, according to two newly released studies.

OgilvyAction has named Gareth Ellen director of the North American digital activation team, effective immediately.

A few days ago The Wall Street Journal ran an article by well known writer and author Chris Anderson titled, “The Economics of Giving It Away,” which tries to tackle (in non-book form) one of the more difficult challenges…

Steve Slagle, the president and CEO of the Promotional Products Association International sounds off on the new code drug makers have adopted to ban the use of promotional products

The big purple reptile stomps through town, demolishing buildings as tall as he is, sending plumes of water and flames into the air, tossing delivery

Shopper marketing has only recently permeated the marketing mainstream. Its proponents argue that it is an important move away from past adversarial trade

Back in the early ’50s, when television was starting to eat Hollywood’s lunch in audience numbers, someone thought up the slogan, Movies are better than

I love the article and the information is great: However, I have one question. Where does it address collateral pieces i.e., promotional products the