Search Results for: influencers

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If you’re in San Francisco on July 8th then Social Media Marketing 2010 is the event for you.

Though only 7 percent of brand word-of-mouth conversations happen online, many people point to the Internet as a significant WOM influencer, according to a study from Yahoo! and Keller Fay Group.

If you read last week’s article, you were introduced to two very different startups in the performance marketing space. We nicknamed them brawn versus brains. The former didn’t have the fancy…

For a big group of performance-marketers, a trip to the Moscone Center in San Francisco automatically conjures up associations related to April and ad:tech. For another group of patrons, the Moscone Center means something else…

Online advertising expenditures will reach $61 billion in 2010, and paid search advertising will make up nearly half of that, according to MagnaGlobal.

That $61 billion figure, which accounts for worldwide spending, represents a 12.4% increase from 2009’s $54.26 billion.

Last year, many businesses tightened budgets by reducing staff and people-related expenses like benefits, incentives and training. But now it’s time to

Sports marketing has come a long way from the days of being about who has the biggest sign. Today, sports marketing efforts created by CSE center around

In-store merchandising drives most new product trials. When consumers were asked what made them pick up and buy a new product in the categories studied,

Product review Websites and permission-based e-mails are the most influential sources and channels of information for shoppers, according to a survey