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While the debate heats up about the impact of food marketing on American childhood obesity rates, baby food and baby care company Gerber says most parents are eager to help their children start healthy and stay healthy. They just need some encouragement in the right direction.

Video is an accepted part of online marketing, but there’s one area it has not yet penetrated: E-mail newsletters. Not yet, anyway. But IMN Inc., an e-mail service vendor, is working on a system that will soon allow marketers to present near-DVD quality videos in their e-zines

Pacific Printing & Fulfillment Inc. has acquired Sacramento based Resolve Print & Mail for an undisclosed sum.

Based on the success of its 2004 grassroots Hispanic marketing program, which targeted Atlanta construction workers, DeWalt Industrial Power Tools has expanded the program to three new markets. Champions of the Trade will honor a total of 28 Hispanic …

BEST BUY is tailoring marketing at the same time it tailors its stores. The retailer has crafted a three-tiered marketing plan balancing mass, customized

The Atlanta Braves and their Turner Broadcasting sibling Cartoon Network are joining forces in creating a branded entertainment and dining experience for kids and families at its home ballpark, Turner Field. An artist’s rendering of Tooner Field The …

Millard Group Inc. has been appointed manager of the Lady Bird Johnson
Wildflower Center’s list of members and donors. A total of 9,489 records
are available.

If your online marketing strategy includes email, you’re likely well aware of how spam filters can impact your results.

Recycling catalogs can be a chore at home, when that avalanche of glossy, four-color print threatens to bust out the sides of the blue bin. But online marketers of all sizes are embracing catalog recycling with gusto by putting their catalogs up on the Web site as well as in the mail, and reaping important new sales as a result.

Database management is a complex process that can make or break a marketing program. Some companies handle database management in-house, and others have