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E-mail service provider Responsys Inc, Redwood City, CA, and the Web site marketing services firm Coremetrics Inc. of San Mateo, CA, have formed a strategic partnership to provide automated e-mail targeting and delivery services.

Tivo and Netflix plan to launch a video-on-demand service next year that will deliver movies to consumers through the Internet.

Caught in a perfect storm of junk mail downpours, tidal waves of e-mail spam and thunderheads of mass-market advertising, your customers are looking to

Direct’s first B-to-B roundtable explores the gap between the needs of sales and marketing, and the dilemma of channel conflict

NEW YORK—What was to be a five-day event for cats has been extended to 12 days following huge interest from the media and visitors. Thanks to the uniqueness of Meow Mix Café, a boutique and dining establishment for cats and their human relatives and …

A break from Directmarketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

White Castle is gearing up for the back-to-school season by filling the minds of children in the Windy City rather than their stomachs. On Aug. 7, three Chicago White Castle locations will distribute a total of 4,000 backpacks full of school supplies to …

Mobile is a highly versatile new brand loyalty tool that creates opportunities for many things: to provide a more personal and timely service to customers;

ONCE UPON A TIME, mobile marketing was as simple as a man wearing a sandwich board with an Eat At Joe’s message. Then on-the-street marketing joined the

Business-to-business marketers have been a bit slow in adopting the newest statistical modeling techniques to drive their marketing programs, and with