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McAfee: High Click Rates on Fewer Spam Messages to Continue
In McAfee’s latest research report, “June 2009 Spam Report,” the antivirus software and network security company reviewed the spam world during President Barack Obama’s first 100 days in office and explained why it expects a troubling trend to continue.
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Agency of the Year
Every Friday afternoon, somebody breaks out the wine and cheese at Catapult Action-Biased Marketing offices across the country. The employees sip and
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Pedigree Million Dog Mosaic: Viral Winner
In addition to feeding and pampering dogs, Pedigree has for years been in the business of helping man’s best friend find loving homes
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Agencies
Sprite Combines Music, Social Nets and Reality TV in European Campaign
Coca-Cola brand Sprite has launched a campaign in Europe that links music, reality TV and the Internet in a new way, by sponsoring an ongoing YouTube series about a young unknown British singer chosen to try her luck in the New York music scene—with advice from online viewers
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Barbie Arrives in Kentucky Derby Fashion
The Kentucky Derby Barbie Doll has made an appearance at retail stores, decked out in a floral sundress, faux pearl necklace and spring sandals. Her outfit is topped with a stylish, oversized white hat blossoming with flower accents
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Agencies
Dreyer’s Contest to Serve Up 1,500 Ice Cream Parties
Dreyer’s/Edy’s is about to embark on its fifth year serving up ice cream socials in thousands of neighborhoods across the country
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Welcome to Chief Marketer: The Industry’s Only ‘Power Portal’
Chief Marketer is a one-stop “power portal” for marketers that brings together ideas and perspectives from the industry at large.
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Agencies
Tropicana Incentive Helps Preserve Rainforests
Tropicana, the company that grinds its orange rinds into animal feed, is playing to American’s green sensibilities by encouraging people to purchase its products to help protect endangered rainforests.
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SynthaSite Secures $20 Million in Series B Funding from Reinet Fund
Reinet Invests in SynthaSite’s Vision to Bring Professional Web Site Builder to Small Businesses and Individuals Worldwide