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By Richie Hecker, Chairman of inSparq

It has been widely believed that the in-store social experience of shopping with friends and asking for recommendations has been replaced with endless online page views, countless inventory and indecisive shoppers.

Some users of Facebook’s Android mobile app are able to purchase gifts for friends from birthday or celebration alerts that will pop up atop their news feeds. This is a mobile promotion of Facebook Gifts for users in the Gifts Beta, and it will make its way to iOS in the coming weeks. Birthday and […]

The process of generating leads is filled with decisions, nuances and pressures, so it’s no surprise that marketers have many ways to go wrong. It’s also no surprise that when we cast our net for experts who could point out the most common mistakes lead-gen marketers make, we were overwhelmed with a boatload of responses. […]

Facebook began testing a feature allowing its users to pay to promote their posts in New Zealand back in May. Now it’s opening up the test to users in the U.S. The feature allows Facebook users with fewer than 5,000 friends and subscribers to pay about $7 to promote a post. After paying for the […]

There are strong signs that organic Facebook page posts are seeing their reach drop by up to 40 percent in some cases. In other words, when a fan of a page shares a post, their friends are less likely to see it. Facebook could be aiming for a mix of 80 percent organic content and […]

By Philip Friedman
Often times as articles are written in various publications including this one we are made to focus on a topic that is trending now or one which empirical research shows us that the market is moving in such a way where we need to take a moment of pause to reflect if what we are working towards is the correct path or this data provides the affirmation of where we are taking our businesses.

Nineteen years ago, The New Yorker published the classic “On the Internet, nobody knows you’re a dog” cartoon. That thought holds a bit of wisdom for small businesses with much larger

A new Performics study titled “Life on Demand: Participant Behavior and Social Engagement” reveals how consumers are taking to online and social forms of communication to replace traditional forms of interaction. This has implications for marketers and brands, too. The study includes answers from 1,961 U.S. Americans who visit a social network at least once […]

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Spirit of health, Sew Beautiful and Feed Our Vets.

2012 PRO Award Finalist: Agent X for Symantec and the “Consumer Cybercrime Index Launch” promotion.