Search Results for: data

The issue of Internet privacy rights in America has been a hot topic of late. The latest flashpoint was a showdown in San Jose, CA pitting the Department of Justice against the giant search engine Google. Essentially, the Department of…

Could Google be planning an online operating system? Despite their denials just about a year ago, recent moves and rumors seem to confirm these notions. This past week Google acquired Upstartle, a small startup that offers…

After a six-month investigation by the New York State Attorney General, Eliot Spitzer, Datran Media was required to pay $1.1 million in penalties, disgorgements, and costs. The New York City-based company is a marketing…

The same day that Apollo Group announced its partnership with Advertising.com was the same day that an article in AdAge told of “a war of words” as “as search-marketing vendors went toe-to-toe with Google and…

Want growth? Go for direct mail, say chief marketing officers. Nearly one-quarter of those recently surveyed by Targetbase said traditional mail had the strongest impact on meeting their growth goals.

Vayan Marketing Group LLC has appointed Response Media Products Inc. to
manage the Product Survey Memberbase Postal Address database. This
postal and e-mail file is comprised of nearly 8.7 million individuals
who registered online to become product testers.

The Federal Trade Commission has asked the public for its comments regarding the food industry’s marketing practices targeting children and adolescents. In its public notice released last month, it also issued a warning to food and beverage companies that

Tommy Hilfiger is out with a new campaign designed to build buzz around its revamped juniors line with an instant-win game, which promises a grand-prize trip to New York.

A U.S. federal judge says he will probably give the Department of Justice some of the search data it has asked for from Google, now that government attorneys have greatly reduced the scope of their request.

Between news of a possible click-fraud resolution in Arkansas and a potential perp walk in San Jose, one ad-targeting advancement from the Googleplex got pretty much lost in the kerfuffle. So let’s pause a moment to recognize: Last week, Google quietly rolled out the capacity to give pay-per-click marketers in its contextual program more control over who sees their ads.