Search Results for: data

GM Goodwrench, the service brand for GM vehicles, has launched a promotion linked to NASCAR designed to build buzz around the 2007 Chevy Avalanche and increase traffic to Chevrolet dealer service departments.

Since its introduction in January, more than 17,000 Floridians have joined a new Blue Cross and Blue Shield of Florida (BCBS) program that rewards individuals for maintaining a healthy lifestyle.

Marketing to U.S. Hispanics isn’t some mysterious process that breaks all the rules taught on college campuses around the world for decades. To market to Hispanics, just start with the basic marketing model

Marketers will spend an average of nearly a quarter-million dollars to upgrade their databases, according to a survey of Direct magazine’s readers. Will the investment pay for itself?

Eastman Kodak Co. has all guns blazing for its mega-promotion around one of the summer’s most anticipated films, Pirates of the Caribbean: Dead Man’s Chest. The company has prepared a host of movie-themed promotions and sweepstakes prizes.

It must have been quite the Memorial Day for the 26.5 million veterans whose personnel files were stolen as a result of a government employee’s negligence. Nothing makes beer and hot dogs go down smoother than the prospect of having to spend months, and thousands of dollars, trying to clear up one’s credit history.

Last year’s Congressional data theft hearings set expectations for what some members view as the steps private firms should take to correct data breaches. Yes, the Department of Veterans’ Affairs will spend $25 million notifying veterans via traditional mail and telephone. But will it provide the level of credit monitoring and other restitution members of Congress had previously demanded of private companies that experienced similar breaches?

Christian Book Distributors offers 319,603 last-12-month names on the
CBD Gifts and Home Catalog Buyer list. Sixty-four percent are between 35
and 59.

PepsiCo. is rolling out a mega promotion tied to Warner Bros. Pictures’ Superman Returns, dangling a cash prize of $1 million.

Vision Print: a new variable data printing and direct mail system—Formost, Rockville, MD. …

Several data card releases are pending for the new Next Generation list
group. The first file available, Consumers on the Internet/ISP
Subscribers, has more than 10.8 million names.