Search Results for: data

The PROMO 100 has become a moving target, with dramatic shifts from year to year. The biggest reason is fluctuations in quality of campaign work: The

If you want to take the pulse of promotion, ePrize CEO Josh Linkner will tell you to look to Florida. With a history of some of the strictest regs for

2006 Rank Agency/Primary Services 2005 Net Rev. 2-Year Growth Agency Age Net Rev./Employee 26 Marketing Werks Chicago, IL, Scott Moller, Julie Guida (312)

YOU THINK YOU HAVE it tough with privacy regulations? It could be worse. For starters, you could live in Europe. Unlike in the United States, privacy

NO ONE’S CLAIMING CLICK FRAUD NEVER HAPPENS, BUT THE LARGE SEARCH ENGINES say bogus ad clicks are a small, manageable problem, caught either before advertisers

Time Warner’s Road Runner High Speed Online service is on the move, but it isn’t Wile E. Coyote that’s on the ISP’s tail it’s DSL. To win the race, Road

DIRECT MARKETERS WANT TO do the right thing when it comes to metrics. But their desire far outpaces their ability, judging from a new survey by the CMO

WHEN INTERACTIVE voice response (IVR) technology was introduced at telemarketing call centers in the 1980s it created an economic revolution. Costs were

THE GOOD NEWS IS YOU’VE got lots of customer data! The bad news is you’ve got lots of customer data! How can the promise of true integrated marketing

LOVE THE SINNER, HATE THE sin is good, compassionate advice. But there are times when the sins of the direct marketing industry make me sothat love is