Search Results for: data

In the last of this article series on interactive marketing, it seemed fitting to address one of the most common challenges that surfaces in post-project phases: your campaign wraps-up, you have tons of consumer data that needs to be translated, but you didn’t set the right foundation for good data analytics. Sound familiar? Join the club.

Disney Parks, which last week said that it was integrating the marketing of its entire portfolio of parks and resorts worldwide under one theme, spent many months conducting the consumer research that lead to the change, one of its largest undertakings ever.

As part of a longstanding partnership, PowerBar is collaborating with championship cyclist Lance Armstrong to launch a sweepstakes and mobile tour to motivate consumers to live healthily while promoting its nutrition bars.

Kraft Foods is reprising its Oreo & Milk Jingle Contest for a second year, but this time, consumers pick the winner.

Customer relationship management (CRM) attempts to pull together a sense of reality in brand, relationships, and loyalty. But CRM requires a massive investment and organizational change to adopt more and more robust technology and processes.

An article in a recent “Ad Age” noted that “engagement” has begun to resemble a Holy Grail of magazine metrics, and we agree. But only if you define it properly.

CMP Media has selected MeritDirect to manage the MediaLive International
attendee lists. This portfolio includes Comdex by MediaLive
International with 267,465 registered attendees.

Worldata recently assumed management of several lists formerly managed
in-house by Stevens Publishing. Lists of subscribers are available to
such newsletters as Water Week, Waste Management, Environment Protection
and Hazmat News.

There’s no shortage of companies trying different ways to get small local businesses to make the jump to online advertising. Google, Yahoo!, MSN and A9 are all out there beating the bushes to set up business profiles for local enterprises that don’t now have their own Web sites. And the Internet Yellow Pages directories are putting their sales forces into motion to convince Mom and Pop concerns that they, too, can have a prominent online presence with a minimal investment of time, if not of money. So what’s so special about Merchant Circle?

Disney Parks is making dreams come true as part of a major new initiative that integrates its entire global portfolio of parks and resorts under one marketing theme.