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Cingular Wireless made waves last month when it sponsored a battle of the bands on YouTube in search of the next Internet star. Verizon Wireless is working

Chrysler has unleashed a major integrated marketing campaign—leveraging tactics from product integrations to sweepstakes to direct mail—to gain a stronghold in the highly competitive mid-size car market.

Pepsi, Bally Total Fitness and Washington Mutual are among a slate of brands backing the seventh annual Latin Grammy Awards, which will take place for the first time in New York City this year.

(Direct) Shades of 1999! Social networks got hot this summer when both Google and Microsoft announced deals to add search and syndicate contextual ads

A Chevy challenge for college students to submit ideas for a TV commercial and have it brought to life and aired during next year’s Super Bowl game has drawn registrations from more than 820 student teams from 230 schools across the USA.

American Airlines is launching a host of regional promotions plugging its international service from Chicago’s O’Hare International Airport, dangling chances to win free airfare to anywhere in the world.

Valassis reported third quarter net earnings of $6.6 million, plummeting 68.9% from one year ago due largely to charges related to its failed merger agreement with rival direct mailer Advo and fierce price competition.

In a move that fulfills its quest to become a billion-dollar family of apparel companies, private equity firm Golden Gate Capital has acquired low-end apparel marketer Haband Co. Although calls to both parties were not returned at deadline, the Federal Trade Commission granted Hart-Scott-Rodino antitrust clearance on Oct. 23.

Yahoo is on the search for some of America’s most talented people and has launched an online video contest inviting consumers to send in clips demonstrating their best skills for a chance to star in or produce their own online show.

Worldata has been tapped to oversee the subscription list of HR
Innovator Magazine. This title reaches 47,214 human resources
professionals.