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GlobeDirectLLC has had its request for an injunction against several
former employees rejected by the Middlesex Superior Court. In February,
GlobeDirect alleged that several former employees stole work histories,
customer lists and internal documents, and enticed GlobeDirect clients
to work with Kirkwood Direct, a company formed in December 2006 that
employs the former GlobeDirect workers.

Electronic Arts is out with an online contest that gets gamers singing for a chance to record a tune on a future The Sims 2 video game, the latest in The Sims franchise.

Hostess is taking another spin around the track with the ladies

Marriott International, Inc. is out with an instant-win game and sweepstakes designed to build brand awareness and promote new features on its Web site.

Rebates should be treated more like fan mail.

Canon has signed a deal to sponsor the Pacific Life Open tennis tournament in March.

Arby’s is going country with a sweepstakes and instant-win game offering the chance to win one of nine trips to the Academy of Country Music Awards.

True North List Marketing LLC has been chosen to the Collectors Vault
file. It identifies 192,781 coin collectors who purchased Morgan silver
dollar sets over the last 12 months.

A Louisiana man will be named in the official title of an upcoming NASCAR race after winning a Crown Royal promotion.

Because customer loyalty tends to lead to retention and advocacy, it’s not surprising to find that loyalty programs are on more retailers’ roadmaps than any other marketing technology project