Search Results for: data

LeeAnn Prescott at Hitwise talks about social networking sites in April, and it appears that MySpace could be more dominant than many people think. In fact, the numbers referred to in her blog post makes Google’s dominance of…

Although Microsoft can’t seem to lay a finger on Google when it comes to search market share, it can claim a bigger unique audience as a parent company than the search giant. In April, Microsoft led the list of the top 25…

In the annals of love-hate relationships, search marketers and affiliates are right up there with the classic ambivalent couples: Hamlet and Ophelia, Han Solo and Princess Leia, or King Kong and Faye Wray. The realization that each partner can be useful to the other often isn’t enough to dispel the suspicion that the partnership is unfairly skewed. Much the way search advertisers and affiliate networks have regarded each other for some while now…

This environment organization recently introduced four more enhanced
list segments. The largest, National Wildlife Federation Donors by
Lifestyle Interest offers more than 1 million names.

Unilever this week launched ViveMejor, an umbrella Hispanic campaign that serves a slate of nine food and personal-care brands ranging from Dove and Suave to Hellmann’s and Ragu.

Coldwell Banker is using a TV spot to promote a sweepstakes tied to its open house month.

Worldata has been selected to manage a portfolio of lists for e.Republic
Inc., effective July 1. These include Government Technology, Emergency
Management, Public CIO and Texas Technology magazines, plus a
new-to-market master file.

InfoUSA offered clarification on “some particularly misleading assertions” made by the New York Times in a story on scammers who target elderly consumers. The story appeared on the newspaper’s front page on Sunday, May 20.

Anchor Computer Inc. has formed Anchor Retail Solutions, a new company that offers list and data services specifically for retailers engaged in direct marketing. Chief operating officer Peg Kuman will serve as head of the new firm.

V12 Group has acquired Direct Marketing Associates (DMA), a mortgage data compiler, for undisclosed terms. Look for V12 to make more acquisitions in the near future to further expand its line of data products and services.