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The key to operating a financially sound loyalty program, of course, is to model the financial results before launch. While your analysis must contain basic assumptions about enrollment, funding, program operating costs, retention benefits and increased yield potential, you’ll still find it extremely useful.

Miller Lite is teaming with the popular MTV show “Pimp My Ride” to give away 125 Jeeps this summer.

Fashion retailer Vanity Stores has launched a new text messaging-based sweepstakes to promote singer and actress Mandy Moore’s new album for a chance to attend a world premiere of her new movie

ESPN Zone is tapping into Father’s Day with a contest that lets kids say why their dad is No. 1.

According to a loyalty program census from Colloquy, the average American household belongs to 12 reward or recognition programs, but is active in only five.

The biggest factor in consumer apathy is a lack of relevant communication from the marketer. A look at my own dozen memberships affirms this.

Consumers who purchased computer virus protection software for $40 are
identified. One-third of these 647,941 buyers are women.

Three sitting directors of data compiler infoUSA were re-elected during the company’s annual shareholder meeting, despite objections from a minority investor.

InfoCanada, a data compiler in the country, has named Dan Cadieux president. He moves up from chief financial officer, a post he’s held since 2002.

It took only four hamburgers and two large drinks for an Indiana woman to walk away with $1 million in a recent Burger King’ contest tied to “Spider-Man 3.”

Miller Lite and the National Basketball Association Development League are partnering in a challenge that offers participants the chance to be a pro basketball player.