Search Results for: data

News surfaced a little more than a year ago about the beginnings of a Google CPA network. In June of 2006, word started to break about a product called Content Referral where, for the first time, advertisers could…

Web site network operator Belo Interactive Media has released a list of
2.5 million e-mail subscribers. Belo operates more than 50 Web sites,
including local and regional sites for TV stations.

Data University, an online source of marketing training and Webinars, has established individual-level memberships for its products. Previously, only corporate memberships were available.

Steve Cone has joined Epsilon as executive vice president of Strategic Marketing Services. His new position marks his second tour of duty with Epsilon: He started with the Dallas-based company in the 1970s.

Omni Hotels is getting in on the Apple iPhone craze by launching a property-wide giveaway of the highly sought-after item as an incentive to get people into its properties

Nearly 60% of children using gift cards make impulse purchases, with toys and board games their most popular choices.

Keeping e-mail addresses fresh and active is apparently getting more difficult as list turnover has replaced lack of customer data as e-mail marketers

This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at www.promomagazine.com. The winners will be announced at Promo Live, Sept. 17 – 19 at the Navy Pier in Chicago.

Reader’s Digest Association Inc. anticipates the number of customers who enter account numbers into its interactive voice response (IVR) system will increase 50 percent, following the installation new call center routing technology.

The Wet Seal, Inc., a specialty apparel retailer for young women, has launched a sweepstakes in partnership with the popular band Maroon 5.