Search Results for: data
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InfoUSA Expands International B-to-B Offerings
InfoUSA will compile a business database of companies within the United Kingdom, and has added four new sources of business information on companies within the Chinese, Australian, Zealand and Singapore markets.
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Agencies
Best Western Revs NASACR Loyalty Package
Customers who register for Best Western’s NASCAR-themed loyalty program will earn a chance to attend a NASCAR race—one entry for every night they spend in a Best Western lodging, through Oct. 6
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Agencies
Live from Promo Live: Dairy Queen Builds Loyalty with Innovative Promotions
Dairy Queen has a loyal customer base. But the company isn’t taking it for granted.
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Agencies
Hampton Hotels Holds College Football Sweeps
Hampton Inn & Suites is incenting college football fans with a shot at season tickets when they book a room online
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Agencies
Whole Foods Rewards Loyalty with Trip to Australia; Seeks New Subscribers
Subscribers to Whole Foods e-newsletter are getting the chance to experience gastronomic delights down under.
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Agencies
XM Radio Takes a Wild Online Ride
Satellite radio provider XM Radio has just launched its largest consumer campaign to date, an integrated sweepstakes and interactive campaign targeting online car researchers in the hope of convincing them to make satellite radio another factor in their purchase decision.
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Email
E-mail Metrics Healthy … Everywhere Except Spending
E-mail marketing to house files is delivering higher response rates and lower costs per order than other channels, according to a Shop.org study released earlier today.
Yet, the average company’s spending on the channel wouldn’t be enough to cover many companies’ coffee expenses.
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Listline e-Newsletter 09/18/07
Worldata has been appointed to oversee three e-mail files for
Entrepreneur Media Group. The e-mail address master file count totals
729,364. -
Agencies
Study Shows Catalog and Web Marketing Synergies
Forty-three percent of catalog customers make online purchases with the same merchant, while 35% of online customers also make purchases from company stores, according to new multi-channel marketing data findings released by Forrester Research Inc.
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Agencies
Marshalls Boosts Shoe Store with Stilletto Tour
Marshalls is hitting the road in a red Stilletto vehicle to spread the word about its new its Shoe MegaShop, the newly redesigned shoe department.
Teams of Shoe Divas dressed in bathrobes and wearing the high heels are traveling to five cities handing out branded shoeshine mitts, which contain game pieces. Each game piece can be redeemed in-store for a chance to win prizes, including $1,000 shopping sprees.
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