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One out of three mobile phone users in the U.S. can recall seeing or hearing an ad on their handset in the last three months, according to a new survey by mobile entertainment provider Limbo.

The Pakistani government has enacted a law to protect electronic transactions in the country, according to wire service reports.

Procter & Gamble is out with a new campaign promoting its Dawn Direct Foam dish soap with an online contest tied to football.

A new online contest from Miller Brewing Co. gives Texans a chance to win $100,000 in free gas.

Infocus has been appointed to manage a list of 235,000 members of the
National Association of Home Builders. The average amount paid for dues
was $425. NAHB members are responsible for 80% of new home construction.
This file was formerly managed in-house.

Kimberly-Clark is reprising its room makeover sweepstakes with ABC’s “The View” talk show

Procter & Gamble’s Swiffer brand has partnered with Warner Music Group to roll out its first music video contest.

Current TV, the cable television network that relies heavily on user-generated content, is partnering with wireless carrier T-Mobile for a second time in a contest to let viewers create video ads for a product in return for air time and a possible cash reward.

Today we meet Lutz Schremmer, a partner and vice president of list brokerage with MeritDirect. Schremmer has 12 years of experience as a witness to an industry reinventing itself.

Avrick Direct Inc. has taken management of its Movin’ and Spendin’ files
in-house. Approximately 2.2 million monthly hotline names are available
for new movers