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The biggest news this week certainly goes to the public launch of Google’s new browser, Google Chrome, which suckered us into a piece as we watch the browser try not to follow in the footsteps of the company’s…

Richard Clayton, a researcher and security expert from Cambridge University, conducted a study that found a link between the first letters of e-mail addresses with their likelihood of receiving large amounts of spam.

TNT has a trio of sponsorship deals in place for its new “Raising the Bar” legal drama, which include a cross-platform deal with Nissan tied to a sweepstakes

Marketers are just now starting to figure out what mobile can offer them, and many have yet to test what’s possible in the realm of social networks such as Facebook

Millard Group Inc. now manages the CWDKids catalog list. It names
136,738 who bought apparel during the last 12 months for infants and
children under age 12. The average sale was $120. Specialists Marketing
Services Inc. was the previous manager.

Sara Lee Fresh Bakery is backing its Soft & Smooth bread products with a tie-in to Disney’s upcoming “High School Musical 3: Senior Year” film, the company’s largest marketing initiative since 2005.

The votes are in and America has picked its top choices for the best presidential posers in Denny’s “Vote For Real” campaign

As the economy tightens, marketers desperate to reduce acquisition costs are blindly jumping into social media without testing or taking customer behavior patterns into consideration. That is a mistake

Nearly 4 million e-mail addresses are available on this file managed by
Infinite Media. Matching e-mail addresses were appended to business data
derived from public records, bank records, mail surveys, management
interviews and other third-party sources.

In the game of experiential marketing, it isn’t always easy to tell just how many points a marketing company scores with its target audience. Objectives,