Search Results for: data

Mars Snackfood U.S. is hoping to spark candy sales with an instant-win game and sweepstakes tied to the Super Bowl, which offers football fans the chance to experience the Big Game in person next year.

E-Centric recently chatted with Maria Bailey, author of “Mom 3.0: Marketing With Today’s Mothers by Leveraging New Media & Technology” about whether marketers are doing a good job reaching maternal girls online

Information Strategies appointed DirectInnovations Inc. to manage a list
of 486,018 postal and 79,062 e-mail addresses of subscribers to the My
Business Chronicle e-mail newsletter

NASCAR star Dale Earnhardt, Jr. is the featured celebrity in Nationwide Insurance marketing campaign that starts with TV spots to debut during next month’s Daytona 500 race.

Procter & Gamble’s Herbal Essences is pitching its latest hair care products with a sweepstakes and instant-win game offering the chance to win a host of gift cards.

Mars Snackfood wants people to think green for Valentine’s Day this year, as part of an online contest featuring its iconic spokescandy Ms. Green.

Direct mail is effective with Hispanics, judging by a new report from the Direct Marketing Association.

Those quarterback Manning brothers and tennis star Williams sisters are set for round two of the Oreo Double Stuf Racing League.

Alliance Data Systems Corp. has signed a multi-year agreement to provide both co-branded and private label credit card services to HSN, the television home shopping channel and online marketer.

This week Meet the Broker features Susan Darling, who reflects on how catalog and list strategies are evolving with Internet media. Darling is certainly in the thick of changes at work and at home