Search Results for: data
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Media Horizons Debuts Data And Analytics Group
Media Horizons, Inc., a direct marketing agency, has created a new data and analytics group.
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House Party Hires COO and CPO
House Party, a consumer activation and experiential marketing company, has hired Jon Yaged, formerly of Disney Publishing, as chief operating officer
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Feeling Blue
You wouldn’t have to have read our piece last week on CPA Networks to know that they not only play a vital role in the performance marketing ecosystem, but that they…
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Agencies
BDA Forms B-to-B Division
Bensussen Deutsch & Associates, Inc., a top merchandise agency specializing in sports and entertainment merchandise activation, has formed a new business-to-business division
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Frederick’s Of Hollywood Picks Digital Agency
Frederick’s of Hollywood, Inc. has selected WhittmanHart Interactive to provide social media and marketing functions.
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Agencies
Merkle Acquires Loyalty Marketing Firm Metzner Schneider
Customer relationship marketing agency Merkle has acquired loyalty marketing firm Metzner Schneider Associates.
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Week in Review
Week in Review. to follow daily headlines please visit http://www.facebook.com/pages/Digital-Moses/72012382674
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Google Remains Top Web Brand, Surpassed by Facebook Last Week
According to Nielsen, Google remained the top Web brand in February. However, a certain book of faces usurped the search giant in terms of traffic last week, according to Experian Hitwise.
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Online Media Used by Nearly All Local Shoppers
According to a recent study conducted by BIA/Kelsey and ConStat, almost all Internet users in the U.S. use online media when researching local products and services.
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Data & Analytics
MeritDirect, Penton Partnership Goes Beyond List Sales
MeritDirect will be gaining more than a file of 5.5 million postal names, 2.1 million e-mail names, 4.1 million telemarketing names, 400,000 international contacts and a database of 135,000 trade show attendees when it assumes management duties of Penton Media
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