Search Results for: data
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Agencies
Groupe Aeroplan Seals Deal to Buy Carlson Marketing
Groupe Aeroplan Inc. has finalized its agreement to purchase Carlson Marketing Worldwide for $175.3 million
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Agencies
The Reward Cardholders’ Bill of Rights
The Consumerism movement, which began in the 1950s as a reaction against predatory business practices, reached its zenith in 1962, when U.S. President John F. Kennedy outlined four rights to which all consumers were entitled
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Agencies
Groupe Aeroplan Acquires Carlson Marketing
Carlson Marketing Worldwide has been acquired by Groupe Aeroplan Inc., a loyalty management company based in Canada.
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Agencies
McDonald’s Is Latest Augmented Reality Convert with “Avatar” Campaign
McDonald’s is hoping to tap into fan excitement surrounding the new techno-blockbuster movie “Avatar” with some sci-fi flourishes of its own—namely an interactive game that lets players explore the movie’s computer-generated planet Pandora
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Frandata Names O’Briant
Frandata, a list company specializing in the \franchise industry, has named Kevin O’Briant as an analyst.
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32% of Americans Might be OK with Behaviorally-Targeted Ads
Market research company Synovate recently published the findings of a recent global advertising study and found that nearly a third of Americans are at least open to the idea of behaviorally-targeted advertising.
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Facebook Users Don’t Care About Privacy After All
With the help of two fictional women, Sophos UK has discovered that despite years of education and public exhortations for users to protect their personal information on Facebook, many users on the social networking site are still open to befriending complete strangers.
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Adperio Expands Its Management Team to Further Increase Commitment to Best Practices
Adperio, an online advertising and marketing agency, recently added Shaun Worley and Colleen Callahan to newly created positions on its management team.
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OrderOnlineDrugs.com Makes Ordering Drugs Online Safe and Affordable
In the midst of one of the worst recessions in recent history, there is a pressing need to make prescription medications more affordable to millions of Americans living without medical insurance. OrderOnlineDrugs.com is a new, edge leading online pharmacy that promises to address this need, by delivering safe, brand name prescription drugs from Canada, at savings of up to 80% compared to prices in the U.S.
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InfoGroup Launches B-to-B Tool
InfoGroup has released B2B DataWarehouse, a new single-source, multichannel coop product for B-to-B marketers.